Filmmaster Events puts its name to the NEXI launch. Backed by an investment of five million euros, the CartaSi and ICBPI rebranding operation started with a domination event for employees of the Milan office: the entire building was decorated with the new logo and a festive lunch event was organized in the courtyard with Piaggio Apecars serving street food. This was followed by a reveal of the new NEXI in Rome with an invitation-only corporate event and a dinner party at the Fuksas Lantern, lit up in blue for the occasion, to present the new identity and its salient figures.
The event took place in Rome on Tuesday, November 14 with 300 guests, including politicians, public authorities, institutional representatives, and corporate top management. It was an evening of meetings and networking with no lack of entertainment. Leading the ceremonies were the masters of the house, CEO Paolo Bertoluzzo and President Franco Bernabè. The official reveal was a captivating video mapping introducing NEXI and illustrating its numbers and novel features. [...]