Filmmaster Events was Maserati's partner for the Italian launch of its first SUV. The company produced the launch format for all international markets, Italy included. It then organized two exclusive nights at Ermenegildo Zegna headquarters, Milan, on March 14 and 15.
Levante: the Maserati of SUVs. A true story. A Maserati story. The concept, "Based on a true story", shows the evolution of Levante as the natural expression of Maserati's essence, the last frame of a 100-years-long story.
The two Milanese nights focused on the "on road" and "off road" essence of the SUV. The attention to details, the direction, and the contents choice: they all made a difference. The schedule included a first welcome phase in "Levante den": a dark, captivating and vibrant place.
At the decided signal, the guests experienced a sudden "warm up": 30 seconds of sound and light design involving matters and architecture, with a highly precise synchronization to build a "blue forest" with an extremely strong impact.
After the introductive voice over, the show began. [...]